Personal Branding Overview and Standards

The Personal Branding modules are mapped to National Occupational and Apprenticeship Standards. Below is an overview of the module and which of the standards it relates to.

Personal Branding

Content Summary

Awareness	First impressions take milliseconds.
Desire	If we want to influence as a manager, we should think through what impression we want to give. Some people are not even aware of the impression they give.
Ability	Being liked. Pereception analysis.
Duplication	Taking charge of your own brand.

Learning Outcomes

How you can influence others impression of you.
Personal branding

National Occupational Standard Element

B5	Provide leadership for your team.
PC5	Win, through your performance, the trust and support of the team for your leadership.
B8	You model behaviour that shows respect, helpfulness and co-operation.
K5	That different styles of leadership exist.
PC5	Develop a range of leadership styles and select and apply them to appropriate situations and people.
B1	You articulate a vision that generates excitement, enthusiasm and commitment.
CSKU1	Your own values, motivations and emotions.
CSKU2	Your own strengths and limitations in the leadership role.
CSKU4	Your own role, responsibilities and level of power.

Apprenticeship Standard Team Leader / Supervisor
Gov Doc ST0384/01

Interersonal Effectiveness – excellence – managing people and developing relationships	Leading people
Personal Effectiveness – managing self	Awareness of self Management of self
What is required (developed and exhibited in the workplace)	Professionalism

Apprenticeship Standard for Operations/Departmental Manager Gov Doc ST0385/01

Interpersonal Excellence - managing people and developing relationships	Leading people
Personal Effectiveness – managing self	Awareness of self Management of self
What is required (developed and exhibited in the workplace)	Professionalism